For the first time, Norco Music is releasing an album based on one semester鈥檚 body
of work. Worth the Weight is a 16-song album recorded, produced, mixed, and mastered by Music Industry Studies
professor Brady Kerr. The original music recorded was composed and performed by Norco
College students in the Music Industry Studies program.
Sisyphus inspired the album's title. Sisyphus was a Greek king famous for his cunning
behavior. He was so clever that he managed to cheat death itself and live a longer
life than the gods had intended. This later backfired: his actions angered the gods,
and when he finally died, he was forced to suffer eternal punishment. Sisyphus was
forced to roll a giant boulder up a hill in Tartarus. However, whenever he reached
the top, the boulder would roll back down to the ground, and he would have to begin
again. Was it worth the weight?
College students often deal with anxiety, depression, and stress. Like Sisyphus, some
students are pushing a tremendous amount of weight. Professor Kerr has witnessed this
among his students in the Music Industry Studies program at 91传媒. Many students
find it difficult to function when faced with these challenges. Kerr intended to correlate
the consistent, heavy weight placed on students with Sisyphus鈥� eternal punishment,
giving them something significant to focus on and collaborate with others, something
that would be worth the weight.
Student artists shared their testimony working on the project:
Bobby Rigo, 鈥淏eing on Worth the Weight is such an honor. It鈥檚 a privilege to have my music be accepted, let alone considered, for the album. I'm in wonderful company on this project, surrounded by so many talented musicians. I'm grateful for Norco Music, a group of people who have unlocked so many doors for me, especially musically. This album is so varied and I'm proud to have my own little street in the neighborhood of "Worth the Weight.鈥�
Marty Sanchez, 鈥淚 love sharing my music with a mass audience at 91传媒 and beyond! I can鈥檛 wait to hear what people think of the new album and my song!鈥�
Adrian Calderon, 鈥淚t鈥檚 an honor to be a part of this record, and to go down in Norco Music history as one of the four people to introduce Spanish music to NOMU.鈥�
Worth the Weight is, in fact, Norco Music鈥檚 first album with Spanish songs. Not just one, but two
tracks in Spanish. This is just another example of the rich diversity 91传媒
and Norco Music have.
The album will be available on all streaming platforms, including Spotify, Apple Music,
and YouTube. It will also be available on . Stream, download, and buy your copy of Worth the Weight today.
Release party details coming soon.
Media Contacts
Brady Kerr
Assistant Professor CTE, Music Industry Studies
Send Email
(951) 372-7197
91传媒
Public Affairs Officer, 91传媒
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(951) 204-5999